Michael Chenning
“Launchpunk didn't just improve our marketing—they transformed how we think about business growth," says Michael. "I'm no longer overwhelmed because I have a partner I trust to handle it with clarity and real results.”
How Launchpunk Helped River Valley Brewing Double Online Sales
River Valley Brewing had built a loyal local following, but after five years, owner Michael Chenning faced a challenging reality: taproom traffic had plateaued, and distribution wasn't growing fast enough to meet revenue goals.
"We were pouring everything into creating exceptional craft beers, but our marketing efforts weren't keeping pace," explains Michael.
Despite occasional promotions and a basic e-commerce setup, online sales represented less than 10% of total revenue while competitors successfully expanded through targeted digital strategies.
"Every agency I spoke with bombarded me with industry jargon and pushed cookie-cutter solutions,"
Michael recalls.
The breaking point came during what should have been their busiest season. Michael would check their analytics dashboard only to find confusing metrics that didn't translate to actual sales.
The situation grew urgent when a national distributor expressed interest—but wanted evidence of broader market appeal before committing. Without a stronger digital presence, this potential partnership was at risk.
Launchpunk developed a tailored strategy with three key components:
Data-Driven Customer Targeting: Identifying two distinct customer segments that represented the greatest growth opportunity.
Multi-Channel Campaign Execution: Concentrating budget on channels most likely to drive immediate sales: targeted social media, search engine marketing, and email campaigns.
Clear, Action-Oriented Reporting: Simple weekly reports that connected marketing activities directly to sales and customer acquisition costs.
"What impressed me was how they combined technology with human expertise," Michael explains. "Their platform handled the technical details efficiently, but there was always a real person ensuring our marketing reflected our brand voice."
The Results
Within three months, River Valley Brewing saw:
98%
increase in online sales
38%
increase in online sales
"Launchpunk didn't just improve our marketing—they transformed how we think about business growth," says Michael.
"I'm no longer overwhelmed because I have a partner I trust to handle it with clarity and real results."
26%
increase in online sales
